Most Sales Reps do not use Sales Playbooks today because they are overwhelmed by too much information and do not have time for tools that are difficult to use. If it’s not where it’s needed, when it’s needed – at the Reps’ fingertips during sales calls – then it is not relevant to the sales objective.
The traditional printed Playbook becomes outdated almost as soon as it leaves the printing press. They contain more than enough information to help sales reps have InteractionsThatMatter™ but they typically end up collecting dust on a bookshelf shortly after the training.
Reps can now engage in meaningful conversations, saying and sending relevant information that aligns with each contact in their pipeline. Developed to include only what is relevant to the Sales Rep and the specific contact they are engaging with, R2M uses AI to personalize an interactive discussion guide containing what the rep needs to understand to move them through the sales cycle.