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Marketing Automation

Marketing Automation plus Sales Enablement equals one cohesive team that finally has a tool where they can communicate.

SalesTalk’s flexible marketing automation system – Leadlife – provides marketing with a powerful and intuitive campaign builder.

Once the lead is handed off to sales, the sales team will have all the intelligence gathered by marketing in one single view.

Lead not quite ready to close? No problem. SalesTalk has such a tight integration that sales will send leads back to a nurturing campaign and follow up when the lead is ready.

CAMPAIGN BUILDER

Our easy to use drag-and-drop campaign builder allows you to set up a simple or sophisticated email drip campaign. Visually see exactly what path your leads are going to take.

The trigger-based decision tool allows you to set up a series of conditions that automatically sends additional content to prospects based on who they are, what they looked at, and what action was taken on emails, landing pages or your website.

Input emails with targeted messages and track your opens and clicks. Build compelling landing pages with smart forms, images, and subdomains to further promote your brand and website.

LEAD SCORING AND ALERTS

Set up sales rep alerts, score engaged leads, and send leads to your sales reps lists based on their behaviors on your website.

Scoring applies points for actions such as attending a trade show, time spent on a landing page, and form completion. Use scores to determine which leads are qualified for your sales reps.

TARGET AUDIENCE BUILDER

Create target audiences and profiles for improving conversion and generating sales-ready leads. You can create targeted lead nurturing campaigns by easily segmenting your database based on key attributes including demographic and/or behavioral criteria.

Group your leads by factors such as location, company size, organization, title, lifestyle, and status. Get even more sophisticated and create target audiences from opens, clicks, page views, and form fills.

ANALYTICS

Identify and monitor prospects in real-time. The best part of marketing automation is that marketing processes and lead management finally become repeatable and measurable. LeadLife’s visual reports and analytics allow you to optimize marketing tactics and budget, and predict revenue from your campaigns.

You can track online behaviors, campaign engagement, leads sent to sales, campaign ROI, and more.

VISITOR INSIGHTS

Turn anonymous website visitors into revenue. Leadlife offers its powerful Visitor Insights anonymous web tracking feature that captures critical information about visitors browsing your site, including detailed information on pages viewed, and providing powerful sales and marketing insights.

With Visitor Insights, you will know what company is visiting your web pages, even if visitors don’t fill out a form. Detailed page tracking includes time spent on pages, search words used, referring URLs and company information.